Senior analytics consultant - market mix modeling
Bangalore/LucknowAngel and Genie
...decision-making for senior business leaders.Key Responsibilities : Modeling & Analytics : - Design, build, and maintain Market Mix Models using econometric and statistical techniques (e.g., regression, adstock, saturation curves).- Analyze the impact of marketing levers such as TV, Digital, Print, Promotions, [...]
Category Education, Training, & Library