Senior analytics consultant - market mix modeling
Bangalore/LucknowAngel and Genie
...saturation curves).- Analyze the impact of marketing levers such as TV, Digital, Print, Promotions, Pricing, Distribution, and External Factors on business outcomes.- Conduct scenario planning, budget optimization, and ROI analysis to support marketing investment decisions.- Perform data validation, feature engineering, and [...]
Category Education, Training, & Library
30+ days ago in Hirist